Beauty Defined

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“A fellow will remember a lot of things you wouldn’t think he’d remember.  You take me.  One day, back in 1896, I was crossing over to Jersey on the ferry, and as we pulled out, there was another ferry pulling in, and on it there was a girl waiting to get off.  A white dress she had on.  She was carrying a white parasol.  I only saw her for one second.  She didn’t see me at all, but I’ll bet a month hasn’t gone by since that I haven’t thought of that girl.”  – Mr Bernstein (fictional), Citizen Kane

Perhaps it’s strange to draw inspiration and wisdom from fictional characters in movies?  But then, those characters were written by real-live people struggling with the harsh realities of the human existence.  As 2013 draws to a close, I find myself thinking about the very nature of beauty, and models, and the industry in which I work.  Not to mention this magazine which eats up so much of my time!  And I ponder why we place such high value on beauty and supposedly superficial things?

After all, it was one of my first Editor’s Rant’s where I can quote myself as saying:  “I’ve come to learn that beauty and talent are far from rare. Rare beauty and talent are things to be admired. But people of value are beauty defined.‏”  The subtext of that quote was born from personal resentment and perhaps, pettiness. Many times I have witnessed a new model step into the industry and without experience or knowledge, command rates that are multiples of what other, more qualified candidates are making.  And I have tried to write this off as being a model’s willingness to get naked for amateur photographers, or other reasons which have been proven wrong over time.  Truth is, your rates really come down to how highly you value yourself as a human being, and how you value your remaining time on Earth.  Beauty, it seems, is a commodity that many possess… but few know how to market properly.

So why should we place so much emphasis on beauty and looks when there is cancer, hunger, poverty, and so many wrongs that need to be righted in the world?

Answer:  Because beauty makes us happy. It helps us forget life’s ugly truths.  Unlike a 2 hour long movie or a cup of coffee… the effect of beauty is instantaneous.  Like Citizen Kane’s Mr. Bernstein, we can meet an attractive person and completely lose our composure.  Or stare at a magnificent painting or flower, or hear a song and find inspiration where none existed a moment earlier.  Beauty can be just as addicting as any drug – I have worked with nearly 1,000 models and as jaded as I have become to beautiful women, I still stop to admire them every day.  Unlike pharmaceutical drugs, there is no hangover… only time spent in idle thought.  And for those of us who don’t date well: lots of money spent on fancy dinners and presents.  But I digress.

BeautyLook was founded on the word “Beauty.”  And while we’ve always tried to feature talent and inform, and tell great stories and not just glorify beauty for beauty’s sake…. truth is, we like to feature pretty things for how pretty they are too.  And there is nothing wrong with that.  In 2014, we look forward to featuring more talent, stories and information, as well as pretty things.  And I hope we can count you among those ranks.

Onward and upward in 2014!

Jim Jurica, BeautyLook Editor